Saturday, April 12, 2014

Dipping into the global experience pool

Panel Event with ANZ Innovyz START International Mentors 
Innovyz START is an incubator based in Sydney and Adelaide.  
Panels like this make me thirsty to work on an international stage again.  In an intimate setting four business leaders shared their stories and experiences.  
The audacious Chris Gabriel (Chairman, Director, Advisor, Mentor and Angel Investor) talked about his experience building businesses in the Middle East and Africa and challenged us to always consider ‘what’s possible?’.
The gracious Jana Matthews (Director Innovyz START) kept the panel in check and shared insight on both the Innovyz and other experiences with start-ups both in Australia and the US.
The clever Jock Gordon designed MenuPad, which allows restaurant customers to order and pay for their food on an iPad.  Originally, no one in the Australian market wanted a bar of it.  So he looked out a little further and restaurants in US and the Middle East loved the idea.  He shared that people were somehow more comfortable ordering 5 slices of cheese with their burger if they can guiltlessly put the instruction directly into MenuPad.  For me it would be extra extra extra parmesan on my pasta,  I always seem to ask them to stop grating before I am ready for them to stop.
And the talented Chris Bernard works with entrepreneurs in the US, leveraging Microsoft’s network, hardware and services.  Chris candidly shared his views of the good, the bad and the ugly of start ups.
Highlight Notes
Know your customer 
Ask what your customer really wants and understand the problem they need solved actually is.  Don’t assume what they want or that you know better.  There is no better research than directly asking your customers what they want. They called this the ‘throw on your jeans and t-shirt’ and ask people what they think of a new product or service.  I think this is something we must always remember,  whether it is internal to a company or external.
Don’t compete on price
Offer an awesome product, with awesome service and amazing user experience  - people will pay for what they value.
Be true to your values, ethics and morals   
If you lose a deal because it is against your moral values, there will be other deals,  but it you compromise your values, ethics or morals, you will always be subject to compromise and people won’t trust you.



Wisely Shared:  “Continue to raise the bar,  and re-invent yourself”
@innovyzstart
Location:  ANZ Offices, Pitt Street

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